They stoke ten-foot blazes, rake red-hot coals and char their hand-raised barrels to craft every drop of Jack Danielís Old No.7 Tennessee Whiskey. But thatís only the beginning. Because itís then that they expertly blend it with fiery hot cinnamon liqueur to create Jack Danielís Tennessee Fire. The result is an exceptionally smooth flavour with a delicious finish. And thatís why we like to say it takes fire to make Jack, and Jack to make Fire.